FOX outfitters

blog cover image again

Logo Design

I created initial branding for a new line of camping products to be known as FOX Outfitters. I started with three different logo concepts, and moved forward with what we thought was the best.

Package Design Concept 1

I presented 3 packaging and branding concepts for a line of air mattresses and a set of steel camping cups.

Package Design Concept 2

Package Design Concept 3

The client decided to move forward with concept 3.

Hammock Tags

We applied the same branding to FOX’s next product: nylon hammocks.

Website Mockups


James Bradford is a UX Designer and UI Engineer currently working in the Visual Analytics Group at Pacific Northwest National Laboratory making web apps for cybersecurity, geospatial, and data visualization.

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