I created initial branding for a new line of camping products to be known as FOX Outfitters. I started with three different logo concepts, and moved forward with what we thought was the best.
Package Design Concept 1
I presented 3 packaging and branding concepts for a line of air mattresses and a set of steel camping cups.
Package Design Concept 2
Package Design Concept 3
The client decided to move forward with concept 3.
We applied the same branding to FOX’s next product: nylon hammocks.