James Bradford

Willoughby & Crane


Sketches

The client requested a logo of an origami crane for a consulting firm. I folded a paper model and did some sketches paired with type.

Digital Roughs

The client liked the direction so I made some digital roughs of all 3 compositions.

Final Logo

We decided on a simple, elegant design paired with Caslon text. The old-style, small caps typeface communicates authority and trustworthiness.

WilloughbyAndCrane.com


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